It is a given fact that advertising through television has been effective for many years, but a large number of businesses today are being wise in choosing the mode of exposure that they do for their products . Small businesses especially those that are just starting find it impractical to invest in television advertising, when you need to invest millions with unsure gain.

Creative advertisers and mobile marketing strategist in Portland, Oregon came up with an inventive way to allow small scale business to increase sales and improve their strategy for product promotion and it became the trend even for large businesses. Getting you the right customers is what mobile marketing aims to give.

One of the widely used strategies for advertising today is by means of mobile phones as it is the most widely used tool for communication today. It works to the advantage of both the business owner and the consumer. For the business owners, they increase their sales and eventually increase their patrons and customers and as for the consumers, they will be receiving free information with regards to the product being promoted and most often receive promotional product samples and discounts through mobile coupons.

Mobile coupons are text messages or SMS that a customer receives in his mobile phone after he keys in the required keyword and short code. For example, a business establishment is giving away freebies to the first 100 customers who will send the message ‘FREE’ to 1234. The word FREE is the key word and the numbers 1234 is the short code, by doing so the texter receives a text message confirming that the texter is entitled a freebie and that it is redeemable in certain branches. The texter then shows the SMS to the business establishment and gets the freebie. The texter will continue to receive promotional text messages about the product.

Foursquare, a social networking media website offers a unique kind of product and establishment promotion still with the use of mobile coupons and mobile phones. Members are enthused to improve their status on the game reaching to higher levels, on their way they collect badges and some of them can be obtained when they visit a certain establishment. High ranking officials and players of the game are also given freebies via mobile coupons that they can redeem in participating shops. Foursquare is the fastest growing social networking media to date and together with the increase of their members is the increase in sales of several establishments.

In just a matter of years mobile marketing is a growing and a stable advertising alternative to television advertisingSeveral forms of mobile marketing strategies such as Bluetooth marketing, the use of social network media, and 2D barcodes are now used by a number of business owners and this strategy reportedly increased their revenues that they never thought would be possible for their business.