An Effective Mobile Marketing Technique

These days businesses are trying to come up with new and exciting ways to reach their existing customers and to expand their client base at the same time. One way this is starting to catch on in a big way for businesses is by using SMS text messaging. Because most people have or have access to a phone that has this capability more marketing is directed through this medium.

Specific Uses of The SMS Text Messaging Technology

One favored method of using SMS text messaging is to give out coupons for your goods or services. A short code text message is sent to a customer offering them an incentive in the form of a coupon and a short survey to complete. After the message is sent the customer responds to the message and then is given a discount code coupon. The interaction on behalf of the customer lets a business know that the customer is truly interested in purchasing the product or service. This business doing the text messaging survey can also get customer feedback on other issues that are affecting the business.

Another excellent use of SMS text messaging is with reminders for customers that have products that need service at regular intervals. This would be an excellent choice of messaging for car dealers to remind customers that its time for a specific service job that needs to be performed on their car. iZigg is one of the leading providers of this service with their 90210 short code platform.

Often times a company wants to put on a seminar and needs to get the word out to lots of people to attend the show. What better way than to send out a text message to people to let them know about an event that will be coming up. The message could be preceded by a telephone call or other means of communication. This is also an excellent way for a doctor/dentist office to remind a customer that an upcoming appointment is right around the corner.

How about this; a Chili’s restaurant owner has noticed that Monday nights are very slow and he needs to find a way to get more customers into his restaurant. He could use the iZigg 90210 short code platform. He could place a message on all of his current advertising that simply says “text Chili’s to 90210 for a 15% discount on all orders.” He could place it on his website, on Facebook, Twitter, at restaurant check-in/checkout, on all signage, and will then be able to collect a list of customers who like their restaurant! Talk about a responsive opt-in list! This savvy restaurant owner could then pull the trigger and send out an SMS text message to all of the opt-ins on his list and within hours he could fill his restaurant on Monday nights with happy paying customers; problem solved.

Benefits of Using SMS Text Message Marketing

When it comes down to it SMS text messaging is here to stay. As more businesses adopt this form of marketing some of their other costs associated with marketing can be lowered. In this day and age keeping overhead down is an important facet of doing business. Businesses will find that they can reduce their advertising overhead while gaining a responsive list of customers who respond immediately to their special offers.

To get more information on marketing with SMS text messaging and a link to the premier company providing these cutting edge services click the following link. http://iZigg.com/Mainstreet